Product photo sizes for online stores
By Sure INSTANT team · Updated on Nov 11, 2026
A buyer cannot hold the product, so the photo has to do that work. A clean background and a consistent size across the whole catalogue make a store look cared for.
This guide lists the store sizes our tools prepare, explains what ProductShot Pack does with the background, and gives a few shooting tips that make the result cleaner.
The store sizes our tools prepare
A large square gives the buyer room to zoom in on details, and a lighter one loads faster in lists. The portrait and landscape shapes suit products that are clearly taller or wider.
| Name | Size in pixels | Prepared by |
|---|---|---|
| Main image, large | 2000×2000 | ProductShot Pack and SmartImage Pack |
| Main image | 1600×1600 | ProductShot Pack and SmartImage Pack |
| Light | 1000×1000 | ProductShot Pack and SmartImage Pack |
| Portrait 4:5 | 1200×1500 | ProductShot Pack and SmartImage Pack |
| Landscape 4:3 | 1600×1200 | SmartImage Pack |
Studio backgrounds and margins in ProductShot Pack
ProductShot Pack removes a plain background and sets the product on a studio background with a soft shadow. The margin around the product can be tight, standard or wide.
- Pure white
- Soft grey
- Your brand colour
- Warm studio
- Cool studio
- Dark studio
When a background cannot be removed
If a background cannot be removed cleanly, no rough cut-out is shipped. The whole photo is framed on the studio background instead.
The preview marks such a photo 'Background kept' and the report says so, which lets you reshoot it before you pay.
Tips for shooting on a plain background
- Use a single-colour wall, a sheet or a clean table behind the product.
- Pick a background colour that differs clearly from the product's colour.
- Light the product evenly and avoid hard shadows falling on the background.
- Keep the whole product inside the frame with some space around it.
- Wipe the lens and hold the camera steady so the edges stay sharp.
How to prepare product photos with ProductShot Pack
- Upload 1 to 5 photos as JPEG, PNG or WebP.
- Choose one of the six studio backgrounds.
- Set the margin to tight, standard or wide.
- Select the sizes your store pages need.
- Check the free preview and look for any 'Background kept' mark.
- Sign in to get one ZIP with the photos numbered in your order and a report.